Parade magazine
July 27, 2008 Edition
Advertisement: Page 11
Summary: The advertisement shows Hershey's Special Dark and Extra Dark candy bars. The advertisement reads:
July 27, 2008 Edition
Advertisement: Page 11
Summary: The advertisement shows Hershey's Special Dark and Extra Dark candy bars. The advertisement reads:
"DARK. DECADENT. DELICIOUS.
DELIGHTFULLY GOOD FOR YOU.
Hershey's Extra Dark and Special Dark chocolates are full of good-for-you antioxidants, like those found in blueberries and red wine. And it's from Hershey's, so you know it's delicious."
DELIGHTFULLY GOOD FOR YOU.
Hershey's Extra Dark and Special Dark chocolates are full of good-for-you antioxidants, like those found in blueberries and red wine. And it's from Hershey's, so you know it's delicious."
Connection to Psychology: The advertisement demonstrates the ego moderating
between the id and the superego, as discussed in Chapter 11, page 421. The ad appeals to our id, which operates on the pleasure principle, with the pleasure that eating chocolate brings. However, the superego, acting as our "moral guide," tells that we should not eat chocolate as it is "bad" for us. Because the ad tells of the "good-for-you antioxidants" found in the chocolate, our ego can justify to the superego to allow the id to indulge in the pleasure of eating chocolate.
between the id and the superego, as discussed in Chapter 11, page 421. The ad appeals to our id, which operates on the pleasure principle, with the pleasure that eating chocolate brings. However, the superego, acting as our "moral guide," tells that we should not eat chocolate as it is "bad" for us. Because the ad tells of the "good-for-you antioxidants" found in the chocolate, our ego can justify to the superego to allow the id to indulge in the pleasure of eating chocolate. 
No comments:
Post a Comment